Can You Trust AI for Brand Decisions? A Real-World Test from Strategy to Results, February 17 [Webinar]

The CMI team says, “Marketers are under pressure to move faster — but cutting corners on insight can be risky. This session explores a real-world brand repositioning effort where AI-assisted research was used alongside traditional validation to confidently guide high-stakes decisions.

We’ll discuss how synthetic research helped screen and prioritize positioning ideas, how selective quantitative validation confirmed the findings, and how the final strategy performed once launched in market. This conversation offers a grounded look at how marketers can use AI to accelerate insight while maintaining trust, rigor, and business accountability“.