AI citations are becoming a new credibility signal in marketing, as brands increasingly compete to be referenced by AI answers, not just ranked on search pages. Being cited by AI systems boosts trust, visibility, and authority, turning accurate, well-structured content into a powerful marketing asset.

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Build AI Citations’ featuring Charlie Marchant.

The MOZ team says, “Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.”

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