Google Ads’ Inappropriate Content policy ensures that ads do not promote offensive, misleading, or harmful material, protecting users and advertisers alike. Marketers must align creatives, keywords, and landing pages with these guidelines to avoid disapprovals and maintain campaign performance.

Google has published a new Google Ads podcast episode ‘Google Ads Policy: Inappropriate Content (Avoid Suspension)’.

The Google Ads team says, “LIs your Google Ad disapproved due to “Inappropriate Content”? Learn exactly what this policy covers to protect your ads from disapproval and prevent your account from being suspended. Unlike other restricted policies, the content covered in this video is strictly prohibited on the Google Network. In this video, we break down the Google Ads “Inappropriate Content” policy, explaining why these rules exist to protect user well-being. We walk through the seven specific categories of forbidden content, ranging from dangerous and derogatory material to sensitive events and animal cruelty“.

Watch this video to learn:

• The definition of Inappropriate Content in Google Ads.

• The 7 forbidden categories you must avoid.

• Why are these policies strictly enforced to protect users?

• The consequences of violating these policies (including account suspension).