Content Marketing Institute is hosting a webinar, ‘From Clicks to Citations: Win AI Search Without Losing Humans’ on Wednesday, February 11, 2026, at 2.00 pm EST.

The CMI team says, “In this session, Lauren Yanez, Marketing Manager at Brightspot and human-first content advocate, and Tim Burke, Senior Revenue Operations Manager at Brightspot and resident data wizard, will unpack what this shift means for content marketers. How can teams evolve their analytics to track citations and sentiment, not just clicks? How can brands earn AI visibility while still creating content that real people want to read and act on? How can content marketers convert the traffic they do get at a better rate?

You’ll learn how to move beyond legacy SEO thinking, optimize for AI discovery and design content experiences that convert the traffic that remains.

Because AI is already telling your brand’s story for you. The question is: how well?

Our Guests:

  • Tim Burke, Senior Revenue Operations Manager, Brightspot

  • Lauren Yanez, Marketing Manager, Brightspot“.

From Clicks to Citations: Win AI Search Without Losing Humans

Content Marketing Institute