Email marketing reporting tracks key metrics like open rates, click-throughs, conversions, and ROI to measure campaign effectiveness. Clear, actionable reports help marketers refine messaging, timing, and segmentation for better engagement and results.

HubSpot has published a new guide, ‘Email marketing reporting: Our top best practices and tool recommendations for 2026’.

Justina Thompson says, “Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue.

The top reporting features in email marketing software go far beyond open rates and click-throughs. Today’s email reporting tools enable closed-loop reporting, connecting every email touchpoint to pipeline outcomes and customer lifetime value. This means marketers can finally answer the question executives care about most: How does email contribute to revenue?

In this guide, I’ll break down what email marketing reporting actually involves — which KPIs to track at each funnel stage, how to build a dashboard that surfaces actionable insights, and which email marketing reporting tools can help you get there.”

Email marketing reporting: Our top best practices and tool recommendations for 2026

HubSpot