Search Engine Land has published a new video, ‘The URL Mistake That Killed Black Friday’ featuring Nick Handley.

The SEL team says, “In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick’s journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign. Nick shares how he learned the importance of attention to detail and the value of having a supportive team, particularly highlighting the role of his colleague Max in helping him navigate the crisis. The conversation also touches on the evolving landscape of digital marketing, the integration of AI, and the importance of maintaining mental health in a high-pressure environment.”

The video covers the following:

  • Mistakes are part of the learning process.
  • Always double-check your work, especially in high-stakes situations.
  • Having a supportive team can make a significant difference in overcoming challenges.
  • AI should complement, not replace, foundational skills in marketing.
  • Mental health is crucial in the fast-paced world of digital marketing..

MOZ