Creating social media content is about delivering clear value in seconds through relatable stories, strong visuals, and a consistent brand voice. The most effective content sparks engagement by being timely, authentic, and tailored to the platform and audience.

Neil Patel has published a new video, ‘You’re Wasting Your Time Creating Social Media Content’.

In this video, you’ll learn:

  • Why most brands gave up on organic (and why that’s a mistake)
  • Where attention actually is in 2026
  • Why “posting consistently” isn’t a strategy
  • How winning brands think like TV networks, not social managers
  • What a social show is — and why formats beat one-off posts
  • The 4 elements every repeatable content series needs
  • How organic content makes paid ads cheaper and more effective.

Neil Patel’s Blog