Search, AEO, and discoverability are no longer just about ranking pages but about being understood and surfaced by AI-driven answers and platforms. Brands must structure content for clarity, authority, and intent to stay visible wherever users search and ask questions.

Content Marketing Institute is hosting a webinar, ‘MasterTHIS: Search, AEO & Discoverability’ on Wednesday, February 11, 2026, at 2.00 pm EST.

The CMI team says, “This webinar includes three, 20-minute sessions that guide marketers from strategy to execution in the age of AI-generated answers. You’ll learn how teams are preparing for AEO and GEO in 2026, how to create “answer-ready” content that AI platforms can extract and reuse, and how earned media expands credibility and visibility across the AI ecosystem. Together, the sessions form a practical playbook for earning trust, citations, and sustained discoverability.

Session 1: The 2026 State of AEO / GEO: Industry Forecasts and Strategic Investments (Lindsay Boyajian Hagan and Patrick Reinhart)

Session 2: The New Playbook for AEO Content in 2026: How to Get Your Brand Chosen as the Answer (Zach Chahalis)”.

MasterTHIS: Search, AEO & Discoverability

Content Marketing Institute