There is a strong need for keyword research insights to help SEOs understand user intent, search demand, and emerging trends across both traditional and AI-driven search. These insights guide content strategy, improve relevance, and ensure optimization efforts align with how audiences actually search and ask questions.

seoClarity has published a new guide, ‘Keyword Research Insights SEOs Need in 2026′.

Mark Traphagen says, “Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.

In 2026, search engines have access to more information than ever. They know where the user is within their search journey, the actions they are most likely to take, and the intent behind every query.

Gaining access to this previously hidden information and utilizing it in your SEO strategy is the key to achieving keyword research success.

The Challenge: Accessing the Hidden Information Search Engines Use

To understand the challenge of KW research in 2026, picture an iceberg.

The visible, above-ground, part of the iceberg is traditional keyword research information that SEOs have used to guide their strategies for years. Information such as keyword search volume or competition level.”

Keyword Research Insights SEOs Need in 2026

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