AI personas for marketing use data and machine learning to model ideal customer behaviors, preferences, and intent more accurately than static profiles. They help marketers personalize messaging, channels, and timing at scale, leading to higher engagement and conversions.

Orbit Media Studios has published a new video, ‘How to Make AI Personas for Marketing’ featuring Andy Crestodina.

The Orbit Media team says, “In this video, we show you how to create AI personas that help you see your marketing through your audience’s eyes. We walk through a practical workflow for building AI marketing personas and then using them to audit pages, emails, and other content. This is for marketers who want clearer audience alignment without weeks of research. By the end, you’ll have a repeatable system you can use again and again.”

Orbit Media Studios