Dana DiTomaso of Analytics Playbook has published a new video ‘How to Know If People Actually Read Your Content’.

She says, “In this video, I’ll show you:

  • Why page views and engagement rate can’t answer the “did they read it?” question
  • How content consumption measurement combines dwell time + scroll depth
  • The four behavior types that help you diagnose WHY content isn’t being read
  • How to set this up on your own site (WordPress plugin – if you use WordPress – and GTM containers included)”.

Analytics Playbook