Driving performance with demand generation is essential to create awareness, capture high-intent leads, and nurture them into qualified opportunities. A strong demand gen strategy aligns content, paid media, and analytics to accelerate pipeline growth and improve ROI.

Watch latest Google Ads podcast episode ‘How to Drive Performance with Demand Gen’.

It covers the following:

  • Demand Gen’s Role in Customer Journeys
  • Demand Gen’s Ad Matching Evolution
  • New inventory sources for Demand Gen
  • Creative strategies for Demand Gen
  • Optimizing Product Feeds and Targeting
  • Audiences & Optimized Targeting
  • Target CPC Strategy in Demand Gen.

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