There is a growing need to automate SEO workflows to handle keyword research, content optimization, technical audits, and performance tracking at scale. Automation saves time, reduces errors, and allows teams to focus on strategy while responding faster to algorithm and AI-driven search changes.

Search Engine Land contributor Roslyn Ayers has published an article featuring seven custom GPT ideas to automate SEO workflows.

She says, “Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows.

If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point.

Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate on prompts, and take notes on what gets you good outputs.

AI also tends to ramble, so it helps to give strict guidelines for formatting and to specify what not to do. You can upload resources and articles to follow and provide clear context, such as defining the role and audience upfront.”

7 custom GPT ideas to automate SEO workflows

Search Engine Land