There is a growing need to optimize for AI search as users increasingly rely on generative engines and AI-powered results for answers and recommendations. This requires clear context, structured data, authoritative content, and intent-focused optimization so AI systems can accurately understand, trust, and surface your brand.

Search Engine Land contributor Nicola Agius has published an article featuring 12 proven LLM visibility tactics to to optimize for AI search.

She says, “This week, four of the industry’s most trusted voices — Lily Ray, Kevin Indig, Steve Toth, and Ross Hudgens — came together for a roundtable on the future of search. It was easily the most useful AEO session I’ve attended. Each shared specific tactics they’ve personally used to achieve LLM visibility.

Here’s what they had to say.

1. Advertorials work

LLMs don’t currently distinguish between paid and organic editorial. That means well-placed advertorials on reputable publishers can help brands show up in AI search, much like earned coverage. As with traditional PR, the publication’s credibility still matters most.

2. Syndication can scale visibility

Paid syndication can increase reach, but quality matters more than quantity. Focus on reputable, relevant publications and use this tactic carefully.”

How to optimize for AI search: 12 proven LLM visibility tactics

Search Engine Land