HubSpot has published a new podcast episode titled ‘How to Create a LinkedIn Learning Course (Complete Guide for 2026)’.

In this video, you’ll learn:

  • How LinkedIn’s content team discovers and invites instructors
  • The 4 Cs of Authority framework for getting noticed on LinkedIn
  • How to apply directly (even without an invite) and what to include in your sample video
  • Step-by-step course planning, from outline to learning objectives
  • What the recording process actually looks like (studio vs. home setup)
  • 6 proven promotion tactics to maximize your course reach.

HubSpot Marketing