Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring important digital marketing trends for 2026.

She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.

To keep up, marketers need to know the digital marketing trends to leverage this year to stay ahead of the competition and create impactful and successful campaigns.

The widespread adoption of artificial intelligence (AI) now means that the technology is embedded into many systems, processes, and platforms. As a result, digital marketers need to know how to leverage AI to optimize and elevate marketing initiatives and campaigns.

AI is no longer just a nice skill to have as a marketer; it’s a must have to succeed and advance in your career.

So, what are the key digital marketing trends to know in 2026? To find out, we asked a panel of experts across a range of marketing disciplines.”

The Most Important Digital Marketing Trends You Need to Know in 2026

Digital Marketing Institute