SEJ Shares 15 Ways to Improve Low Conversion Rates in Google Ads
Search Engine Journal contributor Brooke Osmundson has published an article featuring 15 ways to improve low conversion rates in Google Ads.
She says, “Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests.
That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly compound over time.
Keyword targeting drifts. Ad copy loses alignment with landing pages. Bid strategies stop matching how users actually convert.
None of these problems feel dramatic on their own, but together they can pull conversion rates down and make performance harder to scale.
The good news?
Improving conversion rates in Google Ads rarely requires rebuilding an account from scratch. In most cases, it comes down to tightening fundamentals, being more intentional with the levers already in place, and using performance data with a bit more discipline.”
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