Jyll Saskin has published a new case study, ‘Should you Promote your YouTube videos or use Google Ads? A Case Study’.

She says, “Have you ever wondered if there’s a more efficient way to get your YouTube videos seen, attract subscribers, and build your brand without breaking the bank? What if we told you that reaching a wider audience on YouTube might be way cheaper than you think, especially when compared to other platforms?

In this post, we’re diving deep into the world of YouTube video promotion, particularly focusing on a powerful yet often overlooked method: YouTube Promotions within YouTube Studio. We’ll explore how this differs from traditional Google Ads campaigns and share real-world results from a test that might just change the way you think about promoting your video content.

Here’s what you’ll learn:

  • The difference between YouTube Promotions and Google Ads campaigns for video.
  • Actual test results comparing YouTube Promotions, Google Ads Demand Gen with optimized targeting, and Google Ads Demand Gen with custom segments.”

Should you Promote your YouTube videos or use Google Ads? A Case Study

Jyll Saskin’s Blog