Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.

MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.

The MarTech team says, “Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine Optimization (GEO) risk invisibility.

In this webinar, we’ll share:

  • The growing urgency of GEO: How the landscape continues to change and why every quarter of delay increases the gap between early movers and those left behind.
  • How LLMs shape reputation differently than traditional media: Brand perception is now being mediated more by algorithms—and what that means for your strategy.
  • Adobe’s own journey using LLM Optimizer to elevate and refine our brand presence in AI-driven channels.”.

The GEO Imperative: Why Brands Must Optimize for AI Discovery

MarTech