The Sports Moments Shaping Marketing in 2026, February 17 [Webinar]

The Adweek team says, “Join Bill Bradley, deputy TV, media, and sports editor at ADWEEK, and Sportradar for a conversation exploring how major sports moments are reshaping marketing strategies in 2026. This session will examine how brands are evolving their planning, creative, and media approaches — looking ahead to moments like the 2026 World Cup, alongside other major events such as the Winter Games, March Madness, and the NBA Playoffs and Finals — and what the broader sports calendar signals for marketers preparing for the year ahead.

Takeaways:

– Why live sports moments are playing a bigger role in modern marketing strategies

– How tighter timelines and increased competition are changing campaign planning

– How moment-based marketing is influencing creative, media, and performance”.