Content marketing in the age of AI search focuses on creating authoritative, intent-driven content that AI engines can understand, summarize, and recommend. Success depends on clarity, structured data, and genuine expertise to earn visibility beyond traditional keyword-based rankings.

Content Marketing Institute is hosting a webinar, ‘Content Marketing in the Age of AI Search: How to Earn Visibility in LLMs’ on Wednesday, February 4, 2026, at 1.00 pm EST.

Attend this webinar to:

  • Explore the shift in audience discovery driven by AI-powered search and its impact on content marketing.

  • Understand how LLMs like ChatGPT, Gemini, and Copilot surface and recommend content.

  • Learn practical tactics to increase AI visibility, such as earning off-site mentions and creating citation-friendly formats.

  • Discover how to close “entity gaps” and align content with AI retrieval methods.

  • Gain a marketer-first framework for making content discoverable in AI search without abandoning SEO fundamentals.

Content Marketing in the Age of AI Search: How to Earn Visibility in LLMs

Content Marketing Institute