Loop marketing focuses on creating continuous feedback cycles where customer data, engagement insights, and performance metrics are fed back into campaigns for constant optimization. Instead of one-time campaigns, it builds a self-improving system that refines targeting, messaging, and conversions over time.

HubSpot has published a new guide, ‘Best loop marketing tactics for the era of AI-powered marketing.

Erica Santiago says, “Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era.

Unlike traditional funnels that assume buyers follow a linear path, Loop Marketing creates continuous cycles of learning and optimization that become sharper with every use.

In this guide, I‘ll break down exactly what loop marketing tactics are, why they outperform funnels, and how to implement them step-by-step, even if you’re still running funnel-based campaigns. Let’s dive in.

While funnel marketing was once a tried-and-tested method, the marketing landscape has changed, and what worked even a few years ago no longer works today.”

Best loop marketing tactics for the era of AI-powered marketing

HubSpot