Search Engine Journal has published a new guide, ‘The Smart Way To Take Back Control Of Google’s Performance Max’.

The SEJ team says, “If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone.

Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021.

For many advertisers, PMax introduced a significant challenge: a lack of transparency in budget allocation. Without clear insights into which placements, audiences, or assets are driving performance, it’s easy to feel like you’re flying blind.

The good news? You don’t have to stay there.

This guide walks you through a practical framework for reclaiming control over your Performance Max campaigns, allowing you to segment products by actual performance and make data-driven decisions rather than hope AI figures it out for you.”

The Smart Way To Take Back Control Of Google’s Performance Max

Search Engine Journal