Topic clusters and pillar pages are a content strategy where a central, comprehensive pillar page covers a core topic and links to related, in-depth cluster pages. This structure improves topical authority, internal linking, and search visibility by helping both users and search engines better understand content relationships.

Search Engine Land has published ‘The complete guide to topic clusters and pillar pages for SEO’.

Rebecca Kelley says, “Feeling like your keyword strategy isn’t working like it used to? Keywords you once ranked for easily may now be slipping away, while competitors dominate by covering entire subjects comprehensively.

It’s time to move beyond individual keywords and invest in topic clusters — interconnected pages that cover a main topic and its subtopics. Thoughtful internal linking signals to search engines that your site is an authority, giving you credit for expertise rather than just isolated keywords.

In this guide, you’ll learn how to map practical frameworks, plan what to publish, interlink pages effectively, and measure topical authority. Stop sinking your budget into posts that fade quickly and start building content that compounds visibility over time.”

The complete guide to topic clusters and pillar pages for SEO

Search Engine Land