Claude Cowork is designed as a collaborative AI workspace where individuals and teams can work alongside an AI assistant to think, write, analyze, and plan more effectively. Instead of one-off prompts, it supports shared documents, ongoing context, and team-based workflows, allowing the AI to understand goals, roles, and prior discussions. This makes Claude Cowork useful for research, content creation, strategy development, and knowledge management, turning AI into a continuous collaborator rather than just a query-based tool.

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Claude Cowork Just Did 7 Days of Work in 15 Minutes’.

This video covers the following:

  • What is Claude Cowork?
  • Real-World Use Case: 2 Months of Work in 2 Hours
  • Getting Started with Claude Cowork
  • Demo: Adding Folders & Files
  • Creating a Presentation Deck
  • Presentation Results: AI Marketing Lab Format
  • The ChatGPT Moment for Business Work
  • Value Proposition: $100/Month Worth It?

HubSpot