LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.

Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.

The SEL team says, “ChatGPT, Perplexity, and Google AI Overviews don’t rank pages the way traditional search does — they select brands, cite sources, and frame authority inside AI-generated answers. In this video, we break down the most important LLMO (Large Language Model Optimization) metrics, with real-world examples, so you can understand how AI systems evaluate and surface your brand. These seven metrics define AI SEO, GEO (Generative Engine Optimization), and LLMO performance — and they’re already influencing traffic, trust, and revenue. If you’re still measuring success only with rankings and clicks, this video will change how you think about search.”

Search Engine Land