Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.

Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.

She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.

How Is Website Authority Score Calculated?

Semrush’’s Authority Score, which is a useful way to gauge how authoritative you are in the eyes of search systems, is calculated using the following three elements:

Spam factors: An evaluation that looks for signs of link manipulation (questionable practices designed to trick search engines)

Link power: The quantity and quality of the website’s backlinks (links on other sites that point to the site in question)

Organic traffic: The estimated number of organic visits a site receives from search engines every month”.

4 Ways to Increase Your Website Authority in 2026

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