Building Creator Relationships That Actually Work [Podcast]

The HubSpot team says, “In this episode of Field Notes, we break down how modern creator strategy actually works — from finding the right creators, to building partnerships that last, to measuring what really matters beyond vanity metrics. Creator and influencer marketing has entered a new era. It’s no longer about buying posts or chasing follower counts — it’s about credibility, trust, and long-term relationships. In this episode, HubSpot’s marketing leaders are joined by Alanah Joseph, HubSpot’s Head of Creator Partnerships, to unpack how brands can build creator programs that drive real demand and brand equity.”