The Ultimate Email Best Practices Guide [Guide]
Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.
Campaign Monitor has published ‘The Ultimate Email Best Practices Guide’.
The Campaign Monitor team says, “Great email marketing doesn’t happen by accident. It’s built with intention and fueled by strategy. The Ultimate Email Best Practices Guide cuts through the noise to help you focus on what truly drives engagement and results. From deliverability tips to understanding the fundamentals of a winning email design and everything in between, this guide gives you the tools and confidence to create emails that stand out, get opened, and make an impact.
Authenticate your domain
Email authentication isn’t just a best practice anymore; it’s a requirement. Beginning in 2024, providers like Gmail and Yahoo began enforcing stricter authentication standards for bulk senders. If you’re sending campaigns to thousands of subscribers, your messages must include SPF, DKIM, and DMARC records that align with your sending domain”.
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