SEJ Shares 10 Remarketing Lists To Boost PPC Performance
Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 remarketing lists to boost PPC performance.
She says, “Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction.
As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in day-to-day performance.
Remarketing allows you to act on what users have already done, rather than relying entirely on inferred intent or broad audience definitions.
Where many accounts fall short is in how those lists are actually applied. Lists get created, added at observation, and then largely ignored.
Without a clear purpose tied to bidding, exclusions, or messaging, remarketing ends up being underutilized.”
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