Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.

MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.

The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.

Getting people to attend events is hard enough. Make sure you’re capturing and acting on every signal you can with this free e-book.

Download “Your Guide to Driving Engagement Through Events” to learn:

  • Why engagement is the critical metric your team should focus on at your events
  • 5 ways to dial up your event engagement for maximum attendee impact
  • The martech and AI tools that allow you to capture and act on your event engagement data”.

Your Guide to Driving Engagement Through Events

MarketingProfs