Forrester Highlights Four Takeaways On The State Of Social Suites
Forrester Analyst Kelsey Chickering has published an article featuring four takeaways on the state of social suites.
She says, “Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as:
Platforms that combine multiple social tech capabilities, such as social content planning and publishing, consumer intelligence, creator marketing, and customer response, into a single, unified offering.
In our newly published report, The Social Suites Landscape, Q1 2026, we examine how 13 vendors deliver business value for marketers, explore current trends and challenges in this category, and outline the top core and extended use cases for social suites. Here are four of our biggest takeaways”
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