Agentic AI in marketing goes beyond automation by independently planning, executing, and optimizing campaigns based on real-time data and defined goals. It enables marketers to achieve faster decisions, continuous optimization, and more adaptive customer experiences with minimal manual intervention.

Content Marketing Institute has published a new video, ‘Agentic AI in Marketing for 2026: Prepare for the Giant Leap Forward’.

The CMI team says, “Agentic AI is being hailed as the next big leap in marketing, promising systems that can plan, reason, and act with minimal human input. But while agentic AI can scale workflows and accelerate automation, Robert Rose argues that it can also amplify risks and operational confusion if deployed without effective judgment and clear leadership. Read this week’s Rose-Colored Glasses for Robert’s explanation of how agentic systems can create marketing advantages and what’s required to activate those capabilities effectively.”

Content Marketing Institute