Copywriting in the Age of AI is about blending human creativity with intelligent tools to craft faster, data-driven, and highly personalized messages. While AI enhances efficiency and insight, human empathy, brand voice, and ethical judgment remain essential to create authentic and persuasive content.

The latest Ahrefs Podcast episode is titled ‘Top Copywriter: AI Will Replace Us All’ featuring Neville Medhora.

Here’s what you’ll learn in this episode:

  • The 3 levels of copywriting (and who is safe)
  • Why companies are regretting “All-AI” content
  • The death of “How-To” blogs (and what replaces them)
  • Neville’s “Voice Ramble” workflow for rapid writing
  • Why “Prompt Engineering” is a waste of time
  • Generating custom GIFs with Grok
  • The new #1 skill: Developing “Taste”
  • Using AI to aggressively repurpose winning ads.

Ahrefs