How simple semantics increased our AI citations by 642% [Case Study]
HubSpot has published a new case study, “How simple semantics increased our AI citations by 642%”.
Curt del Principe says, “Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar.
And as consumers increasingly turn to AI search for product and service recommendations, you really want to be on their radar. (Ironically, unlike your weird uncle, who you try to avoid.)
Today, I’ve got one such experiment that contributed to a 642% increase in citations by AI tools like ChatGPT.
And to the delight of you word nerds, it’s all about semantics. But first, everyone’s favorite part: The disclaimer!
The sum vs. the parts
Before you go any further, it’s important to know that this tactic is just one piece of a wider playbook our Growth team lovingly calls the “everything bagel strategy.”
“Our experimentation hasn’t [shown that] this one tactic is the key to better AI visibility,” says Amanda Sellers”
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