Guide Your Marketing Team Through Change in 4 Steps [Video]
The CMI team says, “Brands must evolve with emerging business needs and consumer demands. Marketing can lead that change, but team members may feel overwhelmed when tasked to do it. They already struggle to handle their workloads, yet they’re asked to take on more responsibilities. The Upwork Research Institute finds that 71% of full-time employees are burned out, yet 81% of leaders report increasing demands on workers in the past year. Additionally, innovation projects often require them to shift strategies and reset their processes, which adds frustration and uncertainty. It’s no wonder 73% of organizations report being near, at, or beyond change saturation — the point where they cannot deliver more change even if they want to. Change management expert Jenny Magic, founder and CEO of Build Better Change, says innovation can be less overwhelming — and more effective — with the proper operational support. At Content Marketing World 2025, she shared how to build it. Watch her presentation or read on for the key takeaways.”
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