SparkToro Shares Five Marketing Trends for 2026
SparkToro has published an article by Rand Fishkin featuring five trends that will dominate marketing in 2026.
He says, “I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale to back up their prognostications, and, worst of all, fail to grade their previous predictions (how the #$%@ else do you know if you can trust their current ones?!). And yes, I’m looking at you, Gartner, Forrester, Inc, and Forbes. None of those publications grade past predictions, yet they somehow receive fawning, breathless, credulous coverage when writing about how AI will take all the jobs by 2023 2024 2025 2026 (reality check: AI was responsible for <5% of US job cuts in 2025), or how Google search is dying (reality check: nope, not even close), or how virtual influencers will replace human ones (reality check: brands investments in AI influencers dropped 30% last year).
If you’re going to trust my predictions, I’ll need to do better (and, cough cough, you’ll need to hold your information sources to a higher standard). Next January, we’ll revisit these and see how I did.”
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