AI-generated content adds value by enabling faster, scalable, and data-driven content creation while maintaining consistency across platforms. It empowers teams to personalize messaging, optimize for search and engagement, and focus more on strategy and creativity.

Search Engine Journal contributor Reza Moaiandin has published an article on selecting the right strategy for AI-generated content.

He says, ““If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with clever machines and watch the costs go down while productivity goes up?

It’s understandable. Buffeted by years of high inflation, high interest rates, and disrupted supply chains, organizations around the world are cutting costs wherever they can. These days, instead of “cost cutting,” CFOs and executive teams prefer the term “cost transformation,” a new jargon for the same old problem.

Whatever you call it, marketing is one department that is definitely feeling the impact. According to Gartner, in 2020, the average marketing budget was 11% of overall company revenue. By 2023, this had fallen to 9.1%. Today, the average budget is 7.7%.”

AI-Generated Content Isn’t The Problem, Your Strategy Is

Search Engine Journal