DMI Highlights Four User-Generated Content Examples
User-generated content builds trust and authenticity by showcasing real customer experiences and voices. It boosts engagement, influences purchase decisions, and strengthens brand credibility across digital channels.
Digital Marketing Institute contributor Diana Myers has published an article featuring four examples of user-generated content.
She says, “User-generated content (UGC, also known as consumer-generated content) is a powerful way for marketers to raise brand awareness.
The beauty of UGC is that the content is created by someone else – an advocate, a customer, an employee, or a social media follower – rather than the brand itself, so it carries more weight as word-of-mouth promotion.
Plus, UGC is usually positive, so you can leverage it to attract and influence new customers. Bear in mind that although UGC generally has a positive brand impact, opening the door to this type of content can allow negativity to creep in, because you’re not the one in control of the message.
However, UGC is a great way to show people the human side behind your product or service. It can make you more approachable, more likable, and ultimately more sellable.
Plus, the widespread adoption of artificial intelligence (AI) is also transforming how brands discover, curate, and distribute UGC through AI-driven content selection, automated content repurposing, and AI-enhanced personalization.”
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