AI-powered automation streamlines repetitive marketing tasks, improves operational efficiency, and reduces human error. It allows businesses to scale faster, respond in real time, and focus more on strategy and creativity.

Digital Marketing Institute is hosting a webinar, ‘AI-Powered Automation for Marketers in 2026’ on Wednesday, January 21, 2026, at 1.00 pm ET.

The DMI team says, “Using Artificial Intelligence (AI) to help with your marketing tasks is all well and good, but how can you go a step further and automate those functions?

In this two-part live masterclass, Will Francis shows you how to connect, automate, and scale your marketing with AI. You’ll learn how to identify what to automate, build workflows that run themselves, and free up time for what you do best: creative and strategy.

Each session lasts 90 minutes.

Session 1: Strategy & Foundations

● Why AI automation matters for marketers today
● The “agents vs automation” decision framework
● Core tools overview: Zapier, Make.com, and Gumloop
● Live walkthrough: creating your first basic automation
● Interactive Custom GPT quiz to identify your first tasks to automate

You’ll leave with: a Custom GPT and worksheet to identify your first automations.

Session 2: Hands-On Workflows & Demos
● Content planning (SEO & social)
● Newsletter automation
● CRM data enrichment
● Automated reporting
● Future trends in AI agents & workflow orchestration
● Open Q&A with Will

You’ll leave with: ready-to-use automation templates to kick-start your workflows”.

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