SEL Shares 10 PPC Expert Columns of 2025
Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2025 on Search Engine Land.
He says, “PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking: how to stay competitive, cut wasted spend, work with automation instead of against it, and prepare for what’s next.
Below are links to the 10 most-read Search Engine Land PPC columns of 2025, written by our exceptional subject matter experts.
10. Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here’s how. (By Sophie Logan. Published Sept. 16.)”
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