MediaPost Highlights Six Ways to Drive Sales with Mom Influencers
MediaPost contributor Maria Bailey has published an article featuring six ways to drive sales with mom influencers.
She says, “Influencer marketing often stops at “post goes live.” But if you’re working with mom influencers and social media moms, there’s so much more value to unlock to drive sales.
Below are six smart ways to tap this potential.
1. Write SEO-optimized blog posts with mom influencers and content creators. Mom Influencers who blog and engage in social media have a writing muscle and a network. Instead of simply asking for a social post, collaborate with them to create SEO optimized blog articles hosted either on your brand site, their site, or a co-branded space. Over 40% of AI search results now come from non-branded or 3rd party blogs.
How to use Mom Bloggers for SEO:
Collaborate on the outline, let them speak in their authentic voice, but ensure it’s optimized (headers, internal links, calls to action).
Provide your influencer with a keyword brief: primary keyword (e.g., “eco-friendly baby gear for moms”), secondary keywords, target audience insights.”
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