Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-powered generative search engines and answer systems. It emphasizes structured data, contextual relevance, and authoritative signals to improve visibility in AI-generated responses beyond traditional search rankings.

EMARKETER has published a new report, ‘Generative Engine Optimization in 2026’.

Why SEO Isn’t Enough to Increase Brand Visibility on Generative AI EnginesMore than a billion people use AI, and these tools can drive product discovery even when people aren’t asking about products. But here’s the problem: Fewer than 10% of sources cited in ChatGPT, Gemini, and Copilot rank in the top 10 Google organic search results. Your SEO playbook won’t get you there.

This EMARKETER analyst report breaks down why generative engine optimization (GEO) requires a different approach than SEO. You’ll learn why treating AI as a branding channel matters, how to separate on-site GEO from SEO, and where to focus off-site efforts for maximum AI visibility.

Generative Engine Optimization in 2026

EMARKETER