Search in 2026 will be driven by AI-first, conversational, and intent-based experiences rather than traditional keyword matching. Businesses will need to optimize for answer engines, trust signals, and user context to stay visible and competitive.

MarTech has published a new video, ‘Your SEO Playbook is Toast: Welcome to Search in 2026’.

It covers the following:

  • The Broken SEO Playbook
  • Relevance Engineering in SEO
  • The Zero Click Environment
  • Adapting to AI and Multimodal Search
  • SEO in the Context of Brand and User Experience
  • The Future of SEO and Marketing
  • The Impact of Competitor Clicks on Google Results
  • Algorithmic Influence and New SEO Tools.

MarTech