Authentic branding and SEO work together by aligning a brand’s true voice, values, and expertise with search intent, helping content feel trustworthy rather than engineered. When authenticity drives SEO—through original content, consistent messaging, and real user value—it builds long-term visibility, credibility, and sustainable rankings.

Search Engine Journal has published the latest podcast episode, ‘Secret to Survival in SEO: Authentic Branding’.

The SEJ team says, “Branding is the bridge between your business and your audience. In this conversation, Katie Morton, Editor-in-Chief of Search Engine Journal, sits down with Mordy Oberstein, Founder of Unify Brand Marketing, to explore why authenticity in branding and content is more important than ever. Mordy and Katie break down:

  • How genuine brand identity drives trust with both people and AI
  • Why cross-functional collaboration is critical for consistent messaging
  • Practical insights from the State of SEO: How to Survive report

If you’re a marketer looking to strengthen your brand while staying competitive in SEO, this discussion is packed with expert insights“.

Search Engine Journal