An AI-driven content strategy uses data, machine learning, and predictive insights to create highly relevant, personalized, and performance-oriented content at scale. It helps brands optimize topics, formats, and timing while continuously improving visibility across search, social, and AI-powered discovery platforms.

Orbit Media Studios founder Andy Crestodina has published an article featuring six prompts for AI-driven content marketing.

He says, “There are many ways that AI can support the content strategy. In this little guide, we’re going to cover just a few. We’ve picked a wide range from audience research to GA4 analysis.

Here are six ways to use AI to develop a content strategy.

1. Quick audience insights

Every great content strategy is built on a solid foundation of empathy. So start with the audience. The better we train the AI on our target audience, the better its responses will be.

There are two main ways to train the AI on our target audience:

  1. Upload or copy-and-paste your battle-tested personas or ideal client profiles (ICPs)
  2. Use an AI prompt to generate a draft persona

Once it’s generated, checked and revised, every AI response will be better aligned. You can even transform the AI into a synthetic member of your audience, then ask it anything related to content strategy, day or night. Ask what it searches for, clicks on, listens to, downloads and watches.”

The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing

Orbit Media Studios