LLM analytics helps organizations understand how large language models interpret, surface, and prioritize their content across AI-driven platforms. It enables data-driven optimization of prompts, content structure, and visibility within conversational and generative search experiences.

Search Engine Land has published a new video, ‘Rethinking the funnel with LLM analytics’.

The SEL team says, “The messy middle didn’t disappear; it moved into AI black boxes (ChatGPT, Perplexity, AI Mode), leaving your marketing analytics stack blind. As customer journeys migrate to closed AI environments, traditional marketing metrics are withering. Come learn how to rebuild visibility — including which prompts B2B and B2C brands should monitor, why clickstream data is key, and how to vet the integrity of any LLM analytics platform. Together, let’s forge an actionable strategy in the gap between what’s possible for a brand and what’s profitable.

After this session, you’ll be able to:

  • Understand the data you’re getting when tracking LLM visibility.
  • Apply a methodology to pick the prompts you want to track.
  • Ask the right questions when evaluating AI search tools and platforms.”

Search Engine Land