In 2026, Answer Engine Optimization (AEO) will focus on structuring content to deliver clear, authoritative answers that AI search engines and voice assistants can instantly surface. With zero-click searches rising, AEO prioritizes intent-driven content, schema markup, and conversational clarity to improve visibility across AI-powered search experiences.

HubSpot has published a new episode of ‘Field Notes’ podcast titled ‘How to Build a Page AI Will Love (AEO Checklist)’.

This video covers the following:

  • The anatomy of an AEO page vs an SEO page
  • Where to start with AEO content strategy?
  • AEO Best Practice #1: Put the Answer First
  • AEO Best Practice #2: Give More Context
  • AEO Best Practice #3: Add Structure to the Page
  • AEO Best Practice #4: Add an FAQ 05:55
  • AEO Best Practice #5: Include Original Insights
  • AEO Best Practice #6: Connect Every Point to the Product.

HubSpot Marketing