SEO maintenance is essential to keep websites aligned with evolving search engine algorithms, user behavior, and competitive landscapes. Regular updates, performance monitoring, and content optimization ensure sustained rankings, consistent traffic, and long-term online visibility.

Search Engine Journal contributor Corey Morris has published an article featuring a checklist for SEO maintenance.

She says, “Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing.

Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned approach to SEO work.

With AI dominating the headlines, I know how hard it can be to commit to a structure, cadence, or specific approach for doing anything in digital marketing, including SEO. However, I continue to advocate for having an agile, yet planned approach that includes the things you should do daily, weekly, monthly, quarterly, and annually.

No, you don’t get to check your brain at the door every day and mindlessly do mundane SEO tasks. But, you also don’t need to panic every day over every little change, ebb and flow of visibility, or rip up your plan and start over.”

SEO Maintenance: A Checklist For Essential Year-Round Tasks

Search Engine Journal