SEO is changing from keyword-focused optimization to intent-driven, experience-led strategies shaped by AI, voice search, and answer engines. Success now depends on high-quality content, technical performance, and visibility across both traditional search results and AI-generated responses.

Search Engine Journal has published a new video, ‘SEO Has Changed Forever. What Marketers Need to Know Now’.

It covers the following:

  • 3 key takeaways from Kevin’s AI Overviews Study
  • How brand recognition drives trust and clicks
  • SEO is contracting: A new role in a changing landscape
  • Breaking down silos: The importance multi-disciplinary teams
  • Reaching people everywhere requires a shift to other platforms
  • Letting teams take smart risks in a shifting landscape.

Search Engine Journal